ARF Adds Six Brand Marketers To Board
The Advertising Research Foundation this morning announced that it elected representatives from six major brand marketers to its board. The six executives, who will each serve a three-year term, include:
· Robert Atencio – Global Vice President of Consumer Insights, Pfizer
· Sigal Cordeiro – Director, Global Brand Research & Market Insights, General Motors
· Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising
· Joan Lewis – Global Consumer & Market Knowledge Officer, The Procter & Gamble Company
· Vipin Mayar – Senior Vice President, Customer Knowledge & Strategic Insights, Fidelity Investments
· Patti Wakeling – Director, Global Media Insights, Unilever
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