Why Digital Newsstand Next Issue Could Be A Flash In The Pan
Despite its new availability on the ever-popular iPad, Next Issue, the service offering digital subscriptions to a variety of mags for one monthly fee, may not deliver the upsurge in circulation
publishers want, argues Mathew Ingram.
Why not? For one, the cable TV or Netflix-like subscription model "doesn’t really fit with the way growing numbers of people consume content. For them, the
newsstand is already an anachronism," writes Ingram.
"If Next Issue were to pull individual articles out of its magazines and collect them based on popularity or some other algorithm
— or made it easy for readers to share individual articles and other content outside the walled garden of the app itself — that might make it more appealing to those who have gotten used
to a Flipboard-style model for consuming content."
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