Magazine Promo Combines Foursquare Check-Ins With Offline Ads
Adweek, Wednesday, July 11, 2012 4:23 PM
In "an unusual marriage of mobile check-ins and offline ad units," Foursquare is helping local Baltimore magazine Urbanite and radio station WTMC sell more ads. The promo, a social media game called "The Great Baltimore Check-In," combines check-ins with "print ads, website promotions and radio plugs," writes Christopher Heine. The campaign was tested last year and was "evidently successful enough" to be repeated for various retailers through Sept. 30.
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