Retailers Are Biggest Spenders In Social Media
Chain Store Age, Thursday, July 12, 2012 9:40 AM
Retailers more than any other industry are making strong investments in social media, according to a new study by International Data Corp. The study found that successful retailers are integrating their mobile, analytic, and social media strategies into one cohesive business approach. The 2012 U.S. Social Media Trends by Vertical study looks at social media adoption in sectors like retail, banking, government, health care, manufacturing, and utilities.
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