Paid Search In 20 Minutes Per Week
Wordstream put together a guide that walks through effective paid-search optimization tasks in 20 minutes a week. Bethany Harvey shares the steps in an infographic. The list includes a weekly checklist for bids and budgets, paid-search reports, keyword search testing, and optimization ad tests. She suggests reviewing each ad and writing new text for the two words in strongly performing ads after testing the headline, calls to action and keywords.