Around the Net
When Email Rules Over Social Marketing
- KISSmetrics, Thursday, July 12, 2012 11:31 AM
Email has nearly three times as many user accounts as Facebook and Twitter combined -- about 2.9 billion, according to Bnonn Tennant. He tells marketers about the importance of email marketing, rather than social media, when it comes to working with businesses. Email marketing supports higher success rates. After all, the majority of business transactions are completed through email or face to face, not on Facebook. And open email rates continue to rise with the increased use of mobile devices.
