At Comic-Con, Networks Go Beyond Exhibit Floor With Promotions
New York Times, Thursday, July 12, 2012 3:25 PM
Exhibitors who couldn't get booth space for this year's Comic-Con International, starting today, have come up with a variety of ingenious ways to promote their entertainment offerings to consumers
and press off the convention floor.
For example, the cable network the Hub took over the Broken Yolk, a San Diego restaurant. "Everything in the restaurant has been re-branded, down
to the condiments on the tables and the soap in the bathrooms, to draw in hungry fans on their way to and from the convention center," writes Gregory Schmidt.
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