MEC Lands $100M SABMiller Assignment
They're breaking out the bubbly -- the kind made from hops -- at GroupM's MEC unit. The agency just won an estimated $100 million European media planning and buying account for SABMiller, maker of Peroni Nastro Azzurro, Grolsch, Miller Lite, Cristal, Carling Black Label, Crown Lager and Bulmers Original cider.
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