• July 17, 2012

A new tool from Jivox, a video advertising technology company, allows video ads to be inserted inside live streaming events -- which has long been a challenging area for marketers. The new solution allows ads to be inserted directly into HTTP live streaming events viewed through mobile and apps using HLS video.

"Viewers are increasingly accessing broadcast content from multiple devices and this requires a seamless approach to advertising," said Diaz Nesamoney, CEO of Jivox. "With our platform advertisers are guaranteed that their interactive video ad can be seen by their targeted audience no matter what screen they are watching. This extends the reach and engagement of their TV ad buy."