Yes, Sex Sells
Marketing Week , Wednesday, July 18, 2012 8:15 AM
The UK Advertising Standards Authority is investigating an ad for Kerry Foods’ Richmond Ham featuring naked farmers frolicking in luscious fields. The National Trust has launched an "X-rated Soho Tour" app giving a guided tour of Soho’s red light district to lure younger people to the brand. New Look T-shirt showing a woman with a football between her legs was withdrawn from sale last month after complaints from customers. According to Jane Frost, chief executive at the Market Research Society, sex now sells if it is used in a clever and appropriate way.
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