Mintel: Consumers Want Healthy Foods
New research from Mintel shows that a little more than two-thirds of Americans are opting for healthier food. The report says 31% of consumers choose healthy foods to lose weight and 30% to maintain weight. The likelihood that adults are maintaining a mostly healthy diet increases with age. Forty-eight percent of Americans age 65 and older say they pay close attention to how they eat compared to only 32% of 18- to 24-year-olds. Nearly one fourth (24 percent) of the 65-plus age group (the highest percentage of any demographic) say they do not exercise at all.