Young Hispanics' Media Use Varies By Gender
Young Hispanic adults tend to use media and technology differently depending on their gender, according to new Experian Simmons data -- which also revealed a number of differences between young
Hispanic men and women, including country of origin, employment and education.
Hispanic females ages 18-29 are more likely than Hispanic males in the same age cohort to post or comment on social media sites -- at 33% and 25% of the total survey set, respectively. Thirty-one percent of young Hispanic females in this age group say they frequently receive requests to connect via social media, compared to 26% of young Hispanic males.
Women are also more likely to click on other people’s posts, at 29% versus 22% for young Hispanic males.
Conversely, young Hispanic males are more likely to buy gadgets and play video games than young Hispanic females. Among Hispanic males ages 18-29, 42% say they enjoy buying new gadgets and appliances, compared to 32% of Hispanic females in the same age group. And 28% of Hispanic males in this age group say they find video games more entertaining than TV, compared to just 9% of Hispanic females.
Interestingly, young Hispanic women are more likely to be U.S. natives than young Hispanic males: 59% of Hispanic women ages 18-29 were born in the U.S., compared to 55% of Hispanic men in the same age group.
The difference increases to 65% for women versus 58% for men in the 18-24 age range, and diminishes in the 25-29 age range, where half of both genders were
born in the U.S.
Finally, young Hispanic males are more likely to be employed full-time -- but young Hispanic women are likely to have completed more education. In terms of employment, 43% of Hispanic men ages 18-29 have full-time jobs, compared to 28% of Hispanic women in this age group. The lower employment rate among women in this age group is probably partially due to higher rates of college enrollment: 41% of Hispanic women ages 18-29 have at least some college education, compared to 28% of Hispanic men in this age bracket.
The difference is even more pronounced among younger Hispanics, with 46% of Hispanic women ages 18-24 having some college education, compared to 29% of Hispanic men 18-24.