London Eye Color Depends On Olympic Tweeters

The Telegraph , Thursday, July 19, 2012 1:55 PM
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tSosolimited, has been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the “world’s first social media driven light show”, called “Energy of the Nation” on the London Eye. At 9 p.m., there will be a 30-minute light show projected onto the London Eye. It will happen at the same time every single evening leading up to and during the Olympics and Paralympics. The colours of the lights will be dictated in real time by the mood of the people tweeting about the Olympics.

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