• Chain Store Age, Friday, July 20, 2012 9:15 AM

J.C. Penney CEO Ron Johnson said that he is sticking with the chain’s new pricing strategy and that the company’s board of directors was “totally supportive.” In remarks at Fortune magazine's Brainstorm Tech conference in Aspen, Colo., Johnson acknowledged that J.C. Penney initially confused customers when it came to explaining the new pricing strategy. He also said the chain is replacing its outdated technology infrastructure with an Oracle-based system beginning this fall, and would start to test the use of RFID tags on store merchandise. All stores will be equipped with Wi-Fi. 

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