McCann Worldgroup has reorganized its management team, confirming that Luca Lindner will assume the expanded role of president, McCann Worldgroup, Americas, adding North America to his continuing responsibilities for Latin America. Previously, North America had been the only region in which there has not been an executive at the Worldgroup level overseeing the firm’s operations.
The McCann Worldgroup companies that Lindner oversees in Latin America and North America include MRM (digital marketing/relationship management); Momentum (experiential marketing); McCann Health (professional/dtc communications); Craft Worldwide (global production); and McCann (advertising).
In addition to Latin America, Lindner had been responsible for Worldgroup’s Middle East and Africa activities. Now that he is assuming responsibility for the entire Americas region, oversight of the Middle East and Africa will shift to Gustavo Martinez, president of McCann Worldgroup Europe.