• by Tyler Loechner  @mp_tyler, July 20, 2012

Los Angeles-based digital agency HYFN today announced the hiring of Chris Sparhawk as SVP, product and manging director. Sparhawk will oversee the development of HYFN's social media management platform HYFN8. He will join the agency's senior management team.

He previously worked as social head for Nike. HYFN CEO and Founder Morgan Harris said in a statement, "His appointment is a natural fit to HYFN's commitment in delivering delightful social experiences at scale."

Sparhawk said in the statement, "This shows how important social is to HYFN."

He will be working in Portland and will spearhead the growth of that office and team.