UK Shop Embroiled In Twitter Misunderstanding

GigaOm, Sunday, July 22, 2012 12:53 PM
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A dress shop committed an act of unfathomable stupidity today when it tweeted that references to “Aurora,” site of the horrific theatre massacre in Colorado, were “clearly about our Kim K inspired #Aurora dress.” The incident has proved remarkable not only for the depth of the Celeb Boutique’s idiocy but for the virulent and mob-like response it has invoked. As of Friday afternoon, Twitter was alight with thousands of people calling the company vile names and demanding that it pay money to a victim’s fund.

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