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Marketing Parties' Pizazz Pulls Plenty (USA Today)

  • , Thursday, November 20, 2003 12 AM
Marketing extravaganzas are becoming the hottest tickets in town. Once-lowly event-marketing parties have been transformed into brand spectaculars, where companies roll out the red, pink or rainbow carpet for their products and host an A-list of stars and consumers to experience their brand live.

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