HondaLink: Late Is Sometimes Better
Detroit Bureau, Monday, July 23, 2012 9:55 AM
Honda's new telematics platform, HondaLink may seem late to the party with the launch of its new HondaLink technology, except that Honda's smartphone-based system will pull down data from the “cloud,” eventually offering the ability to access dozens, perhaps 100s of different “apps.” The new HondaLink system will make its debut in the all-new 2013 Honda Accord and then expand to the Fit Electric, Crosstour and other Honda models.
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