Promotions Mean Big Cheese For Company

Promo Chief Marketer , Monday, July 23, 2012 9:55 AM
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A small Wisconsin-based cheese company has rolled out a steady stream of contests to bring attention to its handcrafted cheeses. Great Midwest, DCI Cheese Co. uses promotions to highlight a different brand, like the company’s Organic Creamery line of products, through a well-honed in-store marketing strategy that relies on coupons to incent purchases. Thus the company is grooming its customers to not only expect, but to watch for its latest promotion. The use of in-store coupons encourages regular customers, as well as those new to the brand, to try something new. 

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