Discovery Networks International has launched its first social TV application integrating social networks with its programming, piloted first in Latin America. The new app, which debuted on
Discovery Home & Health during the "Say Yes To The Dress," allows viewers to interact with on-air content, via their Facebook and Twitter accounts. Social TV will continue to roll out within
DNI’s portfolio of Facebook pages and Twitter accounts worldwide, with additional launches planned in Brazil, the UK and Germany and Italy.