What Makes Consumers Buy For Back-To-School
Some 37% of PriceGrabber survey respondents plan to compare prices from their mobile phone while in brick-and-mortar stores this back-to-school shopping season, and 14% said they would make the purchase from the phone. What will drive consumers to make a back-to-school purchase this summer? Survey participants could choose multiple reasons. About 72% of the consumers said sales; 66%, price; 63%, coupons; 43%, online promotions; and price matching and in-store only promotions were tied, with 28% of the vote.