Making The Best Of BlogHer

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For those who market to moms – and those who want to – there is no experience quite like the BlogHer annual event. Now in its eighth year, and taking place in New York City Aug. 2-4, BlogHer is the largest conference for women bloggers in the world. With 3,500 attendees, last year’s BlogHer was huge, noisy, busy, crazy and even more fabulous than usual. For 2012, 4,000 guests are expected.

If marketing to moms is your sport, BlogHer is the Olympics. You’ve gotta be in it to win it.

Having attended four national BlogHer conferences, as a blogger, speaker (BlogHer 2011) and publicist, I thought I’d share a tip or two on how to make the most out of this annual adventure, where moms break loose, babies and boas are abundant, and swag rules. 

Plan ahead.BlogHer is BIG. There are bloggers and booths and workshops and keynotes and parties and more parties. You can’t be everywhere at once, so identify your key objective. Is it to see how competitors are marketing themselves? Meet as many bloggers as you can? Connect with moms you work with all the time? Plot your day accordingly.

Work the social network.BlogHer is ideal for networking with blogger moms. Get to know the speakers, especially – they’re often the real influencers. The best locations for connecting with guests: the sponsor exhibit area, the hallways between sessions and the (many, many) parties. 

Learn something. Go to the workshops most relevant to you. And don’t miss the big events – the talks with celebrities, including, this year, Katie Couric and Martha Stewart. Those keynotes not only provide insight into the individual behind the public persona but the speakers’ success can sometimes sow the seeds of your own or that of your company/clients.

Check out the research.Typically, BlogHer presents the results of its latest social media survey. If they do the same this year, don’t miss it. The research provides a real understanding of mom power in social media.

Offer more. Sponsoring the show? At your exhibit area, don’t just sell – you’ll get a better response by engaging moms with something fun to do, involving them in a cause to which they can relate, or making time to discuss how you can best work together. Offer them a chance to meet a celebrity, win a contest or drawing, get pampered, or simply get off their feet.

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1 comment on "Making The Best Of BlogHer ".

1. Nichole Smith from TGP Media Group
   

   commented on: July 25, 2012 at 1:03 p.m.
   BlogHer is definitely the Olympics of blogger driven conferences and I definitely agree on not just selling but in order to really connect with the bloggers you really need to go beyond swag. A lot of bloggers are looking for long term relationships with brands if you're willing to put in the time with them, the relationship will pay off in spades but swag? That's very 2009 thinking and brands need to get past that if they're looking to make a lasting relationship with bloggers. I also don't wholly agree with just talking to the speakers, while I agree that they are influencers you don't know who next year's influencers will be so you really don't want to focus on all your time and energy solely on the speakers - if anything they are great connectors and can put you in touch with up and coming bloggers who you may want to build a relationship with.

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