Around the Net
Kellogg Launches Loyalty Program
- Promo Chief Marketer , Tuesday, July 24, 2012 9:44 AM
Kellogg is looking to reward its most loyal customers with a new “Family Rewards Program,” giving people the opportunity to enter codes found in packages of the company’s cereals, frozen foods and snacks in exchange for discounts, toys, books and a chance to win $200 in free groceries. The program also offers additional bonuses for consumers who try new products, putting new SKUs on the radar of shoppers who might not normally see them.
