Hotels' New Target Market: Pre-Teens
USA Today, Tuesday, July 24, 2012 9:44 AM
So, it seems business and leisure travelers aren’t enough. USA Today reports that several hotel brands (including Omni, Hyatt, Ritz Carlton and Marriott) have begun offering “new activities, programs and menus to appeal to teen-age and pre-teen guests – and their paying parents.” Through their use of social media, the younger generation can set social trends much faster while building loyalty early.
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