Around the Net
AOL Seeks 'Bigger,' 'Bolder' Marketing
- Marketing Week , Tuesday, July 24, 2012 9:44 AM
AOL’s chief marketing and communications offer says the brand needs to do more to distinguish itself in the minds of consumers. After trimming the company’s brand roster and realigning departments, Jolie Hunt says it’s time to figure out how to sustain the brand, perhaps by focusing more on some of the key assets like Huffington Post and TechCrunch.
