Commentary

Mobile has arrived!

I've probably written that headline several dozen times over the last couple years, but... "this is the year of mobile," according to Tamara Bousquet, EVP, media director for MEA Digital, who noted at OMMA Premium Display that mobile ad spending will surpass $1 billion this year. Some other forecasts I've seen peg mobile ad spending at $2.6 billion in 2012. 

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