Buyers Connect With Businesses Via Social Media

Research by digital communications agency, The Group, reveals that audiences are increasingly connecting with UK businesses on social media networks. The study which looks into how Britain uses social media shows that LinkedIn has become the most popular social media channel for FTSE 100 companies. Nearly 90 organisations are actively using accounts to connect with 1.9 million people on the site. Between December 2011 and June 2012 the number of users on LinkedIn connecting with FTSE 100 companies grew by 35% resulting in two users per second connecting with FTSE 100 companies on LinkedIn.

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