• by Jack Loechner , Staff Writer @mp_research, October 5, 2003

Western US and the South Continue to Dominate Internet Radio Listening

K-LOVE moved up to the number two ranked Internet Broadcast station for the week of September 8, 2003. MUSICMATCH Artist Match was the top non-commercial Internet Broadcast Station, AOL Top Country ranked as the highest commercial Internet Broadcast Station.

AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster, and The Adsertion Network was the top sales network. The top Content Delivery Networks (CDN) for the week of September 8 were Live365 and StreamGuys.

Demographic Highlights for the Week of September 8 - September 14:

• The peak listening days were Tuesday, September 9 and Wednesday, September 10, with 18 percent of the week's online listening.
• 77 percent of weekly online listening took place between 5AM and 5PM Pacific time.
• 12 percent of the week's total listening took place during the weekend.
• 83 percent of the measured listeners were between the ages of 18 and 54.
• 71 percent of listeners were men; 29 percent were women.
• In the U.S., 33 percent of listeners resided in the South; 30 percent in the West; 20 percent in the Northeast; and 17 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (September 8 - September 14)

RANK	COMPANY	TYPE	TTSL
1	AOL Radio@Network	commercial	6,730,160
2	LAUNCH	commercial	3,731,526
3	MUSICMATCH	non-commercial	1,969,762
4	The Adsertion Network	sales network	1,062,648
5	Virgin Radio	commercial	485,076
6	Educational Media Foundation	non-commercial	392,013
7	ABC Radio Network	commercial	353,150
8	Standard Broadcasting	commercial	292,502
9	New York Times	commercial	227,055
10	AccuRadio	commercial	151,302
11	KillerOldies.com	commercial	134,538
12	WXPN-FM	non-commercial	93,996
13	KING-FM	non-commercial	80,498
14	KPLU	non-commercial	66,596
15	3WK	commercial	57,725

Source: Arbitron

TTSL (Total Time Spent Listening), sometimes referred to as Aggregate Tuning Hours (ATH), is the total number of hours tuned to a given station or network in the reported time period.