During "Media vs. Machine: Maintaining Media Value Against the Robot Hordes," today at OMMA Premium Display, panelist Walker Jacobs, EVP of Turner/SI Digital Ad Sales, Turner Broadcasting Systems, Inc. took a stand. "We can’t be so cynical that we think we can outwit our customers," he said. "We have to treat customers with respect... It gets to the core of why we don’t work with ad networks. Ultimately, it would degrade our core. It's a very real issue."
Summing up, he invoked "The Nana Rule." Huh? " I assume at some point my grandmother will understand what we do," he said. "And when she does, are we gonna feel good about what we do?"
Words to drink to.