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Chevy Nets Soccer Deal With Liverpool
- Detroit News , Wednesday, July 25, 2012 8 AM
General Motors Co. and its Chevrolet brand widened their involvement in soccer with the announcement Tuesday that they are entering a four-year agreement with Liverpool Football Club as the team's official automotive partner. The agreement runs through the 2015-16 Barclays Premier League and European seasons. The deal will give visibility for Chevrolet at Anfield, Liverpool's home ground; presence in team publications and websites; and the opportunity for player appearances.
