Zenith Names Penski U.S. CEO
Publicis Groupe's ZenithOptimedia has promoted Dave Penski to the post of U.S. CEO of Zenith, one of the two agencies under the ZO banner. The other is Optimedia.
Penski will continue to report to Tim Jones, North American CEO of ZenithOptimedia.
Previously, Penski, who has been with the agency for more than a decade, had been president of Zenith
since 2009. In what was considered a major executive shakeup at the time, he replaced agency veteran Wendy Marquardt in the president’s role, after running the shop’s Verizon account for
five years. He joined Zenith in 1999 as a print buyer.
For ZO, it’s the second major executive change in the past year. Last July, David Ehlers was promoted to the post of U.S
president of Zenith sister shop Optimedia, after Antony Young’s departure, to become North American CEO of WPP’s Mindshare.
Earlier this year, the agency network spent some time
refreshing its marketplace branding with the new addition of a “Live ROI” tagline to underscore the shop’s real-time ROI accounting capabilities. The shop also spruced up its logo
and redesigned the logos of its specialty units to present a uniform corporate look. Zenith also dropped “Media” from its name.
It’s been a relatively quiet year on the
new business front for Zenith, although it retained the Qantas airline media account last month after a review. Late last year, it won the Gulf States Toyota regional dealer association media planning
and buying account with estimated annual ad spending of $100 million. Around the same time, Optimedia won the estimated $120 million Bridgestone Tire assignment.
Recent MediaDailyNews Articles
-
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ... -
Speculation About TWC, Charter Merger Continues June 17, 11:30 a.m.
Strong speculation on Friday about a possible merger between Time Warner Cable and Charter Communications -- ... -
Second-Screening Posts Modest Results In Sports June 17, 7:15 a.m.
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show ... -
Weber Departs AT&T Role Overseeing U-Verse Content June 14, 9:58 p.m.
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw ... -
Univision Expects 15% Upfront Gain, Could See $2.1B June 14, 5:40 p.m.
U.S. English-language broadcast networks continue to suffer under the weight of slightly lower upfront volume overall. ... -
Bauer To Launch 3 New Titles In Fall June 14, 4:21 p.m.
Amid declining ad pages and stagnant or declining circulation, you don’t hear much nowadays about big ... -
S&F Appeals WPP Suit, Sues NDTV June 14, 4 p.m.
The law firm Sabharwal & Finkel, which last month lost its libel suit against WPP CEO ...
Be the first to comment on "Zenith Names Penski U.S. CEO"
Leave a Comment