Magazine News: Biz Pubs Hit Big, 'Wired' Best In Digital Savvy
Top business magazines -- Fast Company, Bloomberg Businessweek, Forbes and Fortune -- are all outperforming the magazine industry as a whole, according to Publishers
Information Bureau figures. While the overall magazine business posted drops in both ad revenue and ad pages -- 3.6% and 8.8% respectively -- Fast Company ruled the newsstand "with a
24.8% increase in ad revenue to $26.5 million and a 19.5% increase in ad pages to 294.76," writes Talking Biz News. The other three business pubs
mentioned above also posted impressive increases.
Another way to measure a magazine's strength is digital savvy: "brand competence across website, digital marketing, social media,"
mobile platforms and tablets, according to a "Digital IQ Index study on the magazine industry from market research firm L2," writes Bill Mickey. In the second year of the study of 80 magazine brands,
Wired took the first spot, bumping previous winner Time down to number 6 on the list. "Time Inc., Condé Nast, and Hearst dominated the top 10," adds Mickey.
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