News Brief

Mike's Launches 'Bear In A Bikini' Labor Day Sweeps

Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuring a bear character clad in a bikini.

Fans can enter the contest at (no purchase required) between July 25 and August 11 for chances to win a grand prize of an all-expenses-paid Labor Day weekend trip for two (winner plus guest) to Miami's South Beach -- accompanied by a "bear" who will wait on the pair throughout the trip.

The winner of the "Labor Day with a Bear in a Bikini" sweeps will be chosen at random and announced in mid-August.

On the Facebook-hosted sweeps site, the bear-in-a-bikini can be observed voicing her disapproval of people spending too much time in the office, and not enough time playing and relaxing, during the summer.


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