Commentary
growing area of owned media: mobile apps
- by Erik Sass , Staff Writer @eriksass1, July 25, 2012
"We're seeing the massive growth of cheap or free ad impressions," according to Dan Salmon of BMO Capital Marketers, who noted the surge in "owned" and "earned" media. The former category includes, for example, mobile apps from brands.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
