News Corp, Sky Put Big Bucks Behind Roku
Announcing the investment yesterday, Roku explained that it will be using the cash to expand its current organisation and push forward with the Roku stick, which it plans to launch this fall. The stick, which packs all the features of the small box currently available, will shove straight into the back of your TV. Completely unobtrusive, and potentially brilliant, writes Jamie Condliffe. The investment will see News Corp’s Chief Digital Officer Jon Miller join the Roku board, but most importantly it will give the company a shot in the arm which could see it jump from key player in the sector to market leader. It’ll be exciting to see what Roku does next.