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Recent Marketing Daily Articles

• Beer Category Grows Most In Brand Rankings  May 23, 12:40 a.m.
  Beer was the highest growth category in this year’s BrandZ rankings, up 36% year-over-year, according to ...
• Saks Soars; Target Misses   May 22, 6:10 p.m.
  It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ...
• Cricket Makes More From Less  May 22, 4 p.m.
  Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ...
• Seattle's Best Promos New Drive-Thru Format   May 22, 3:43 p.m.
  Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
• Balance Bar Unveils 1st National TV Ads In 10+ Years  May 22, 6:26 a.m.
  Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ...
• Crowne Plaza Measures PGA Tour Sleep Habits  May 21, 11:21 p.m.
  Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ...
• Dodge Goes Social With 'Defiance'  May 21, 4:44 p.m.
  Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ...
• Microsoft Unveils Xbox One  May 21, 2:34 p.m.
  For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ...
• Telematics Ecosystem Booming, But Caution Advised  May 21, 2:05 p.m.
  The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ...
• Sony Touts Ultra High-Definition TVs  May 21, 12:19 p.m.
  We’ve been through the HDTV era and the 3DTV era -- now get ready for the ...