Twitter Wins Gold For Olympic Ceremony Chatter
The Telegraph , Tuesday, July 31, 2012 1:24 PM
According to iProspect, a large British digital marketing agency, and Carat, a media agency, Twitter was the favourite social media site for 97% of all online conversations about the opening ceremony. The study discovered that 60% of all social media interactions about the opening ceremony were positive – while 14% were negative. The rest were mediocre. The majority of tweets about the ceremony and British sentiment (58%) were from the UK – while 22% originated from the US. The rest were from around the world.
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