Vuclip Adds New Mobile Ad Format
Mobile video service Vuclip is launching a new video ad format which promises to take the headache out of running a mobile campaign by optimizing ad creative across myriad devices and platforms. The rich media Click2Vid unit is designed to run on 5,500 devices including feature phones, smartphones and tablets without manual adjustments by brands or agencies.
The new ad unit is also meant to play within the page a user is already on, rather than requiring a separate landing page. Previously, Vuclip says users would face differing experiences with video ads depending on their handset, often being sent to a landing page first.
The company has been piloting the Click2Vid ad in India with brands such as Hindustan Unilever Ltd. and Cadbury Silk. A six-week campaign for the chocolate brand drew a million impressions.
Milpitas, Calif.-based Vuclip says it has 35 million active users worldwide and delivers 20 million videos a day. Its existing ad options include pre-rolls, “advertainment” ads on the home page, and branded background skins. The Click2Vid unit is now available in the U.S., India and Indonesia.
Recent Raw Articles
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Nintendo Launches 'Crowdfarter' May 20, 11:54 p.m.
We should have seen this coming. Nintendo, under the guise of its “WarioWare” game developer company ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...
Be the first to comment on "Vuclip Adds New Mobile Ad Format"
Leave a Comment