Hooters: More Than Wings And Legs

Ad Age, Wednesday, August 1, 2012 11:30 AM
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Hooters is embarking on what it says is its first fully integrated marketing campaign in a bid to be more than a place where people are waited on by women in short-shorts. The effort, with a new “Feed the dream” tagline, will attempt to appeal to a broader, younger audience that includes women. Hooters loyalists shouldn’t fret, however. The girls and their shorts aren’t going anywhere, according to CMO Dave Henninger.

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