Heineken Brews Up Crowd-sourced Ideas
Brand-e.biz , Thursday, August 2, 2012 9 AM
Taking a cue from the entertainment, music and gaming industries, Heineken is asking people from around the world to “create a new draught beer experience that challenges the current norms of serving and drinking” through its Heineken Ideas Brewery. Users can submit ideas and pitches through a dedicated website, which will be judged in part by the number of votes they receive.
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