Store Brands Gaining Consumer Cachet
BizReport, Thursday, August 2, 2012 9 AM
More than a third of shoppers consider store- or private-label brands as “just another brand,” according to new research from Accenture. And with half of consumers saying stores are offering a bigger variety of store-brand products, they’re buying more of them, with many saying that the quality is nearly equal to name-brand products.
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