Attribution Modeling In Google Analytics
Attribution modeling provides online marketers with a roadmap to conversion values. Google Analytics Premium now offers an Attribution Modeling tool. Kristian Lauritsen guides us
through how to use it, suggesting segmenting queries, setting up Google Analytics, and sorting through data and insights. Lauritsen tells us that while the examples are based on AdWords and
paid-search marketing, the concept can also easily be applied to SEO and other marketing channels.