Phorm Sets Sights On The Emerging Market Of Turkey

If it can ever prove itself in overseas markets and shake off the initial UK privacy concerns, Phorm could be a very big deal for online advertising – a sector facing shrinking CPMs and in which ad tech like real-time bidding is desperately trying to wring remaining pennies out of digital nooks and crannies. Phorm’s technology uses ISPs’ data of their subscribers’ browsing habits to better target ads served through partner publishers. The idea promised to increase advertising rates for publishers and click-throughs for advertisers.

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