Philadelphia Cream Cheese Contest Taps Designer
Kraft Foods’ Philadelphia Cream Cheese has partnered with interior designer Jillian Harris on the latest in a series of contests hosted by its online community, The Real Women of Philadelphia.
This is the third “dream-themed” contest hosted this year. In total, Real Women will award more than $100,000 in prizes during 2012.
The contests are open to consumers who are registered members of the community. The first two contests were a “Groceries for a Year” sweepstakes and a “Delicious Dreams Trips” contest.
In this latest, “Your Kitchen of Dreams” contest (running July 30 through Aug. 19), the winner will receive a kitchen makeover.
The prize package includes a one-on-one makeover design consultation in the winner’s home with Harris (former star of ABC reality shows “The Bachelorette” and “Extreme Makeover: Home Edition” and the new host of the W Network’s “Love It or List It”), including mood boards, samples and diagrams outlining suggested design concepts. It also includes a credit of up to $10,000 with KitchenAid, to be used toward the purchase of large appliances needed for the kitchen makeover; $10,000 in gift cards at Lowe’s; $10,000 total in gift cards from Crate & Barrel, Sur La Table, Williams-Sonoma and Target; and $15,000 in cash.
To enter, consumers submit an original recipe that uses Philadelphia Cream Cheese, Cooking Cream or Indulgence, along with a photo of the dish. Fans can enter as many times as they like, as long as each entry is unique.
During the three-week period, the site is also hosting a daily giveaway of KitchenAid appliances (food processors and stand mixers). To enter, community participants just post a comment in a comment area on the site’s home page.
Harris is interacting with other members of the community on the site, as well as offering DYI kitchen makeover design tips and some of her own favorite recipes.
The Real Women community also recently produced a national cookbook featuring all consumer-submitted recipes.