Boar's Head: Funny Name, Big Success
Ad Age, Friday, August 3, 2012 10 AM
Boar’s Head is admittedly not the most appetizing of names for a food brand. Yet it carries a cachet and presence that has it quickly taking up prime real estate in many supermarket deli cases. How? By investing heavily in its brand, offering in-store training and support, and negotiating deals that sometimes make it the only premium offering in the store.
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