Adidas Appeals To Millennials' 'Own Beat'

Brand Channel, Friday, August 3, 2012 10 AM
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In its last Olympic sponsorship, Adidas is enlisting celebrities as diverse as singer Nicki Minaj, designer Jeremy Scott, rapper Big Sean and NBA star Derrick Rose to appear in the latest outing in its “Adidas is all in” effort, touting the company’s Adidas Originals line. The new is meant to appeal to Millennials’ “own beat” using Minaj’s song “Masquerade” as its soundtrack. 

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