Adidas Appeals To Millennials' 'Own Beat'

Brand Channel, Friday, August 3, 2012 10 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing


In its last Olympic sponsorship, Adidas is enlisting celebrities as diverse as singer Nicki Minaj, designer Jeremy Scott, rapper Big Sean and NBA star Derrick Rose to appear in the latest outing in its “Adidas is all in” effort, touting the company’s Adidas Originals line. The new is meant to appeal to Millennials’ “own beat” using Minaj’s song “Masquerade” as its soundtrack. 

Read the whole story at Brand Channel »

Be the first to comment on "Adidas Appeals To Millennials' 'Own Beat' "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives