Tervis Targets Sports Fans In Campaign
Coastal Living, Friday, August 3, 2012 10 AM
Tervis, a maker of plastic insulated cups, celebrates the men who paint their faces and the girls who dress like princesses in its second-ever national advertising campaign. Using the line, “Be a fan. Even when you can’t be,” the campaign features people living out their fan dreams in unlikely places (like the DMV or the beach). The effort highlights the many different licensing agreements the company has with professional sports teams and colleges, as well as other well-known brands.
Recent Around the Net In Brand Marketing Articles
-
Macy's 4th Celebration Includes Empire State Building June 17, 8:03 a.m.
The Empire State Building will be used in the 37th annual Macy’s 4th of July Fireworks ... -
Superman Takes Off With Help Of Only One Game June 17, 8:03 a.m.
Warner Bros. and Legendary Pictures’ "Man of Steel" has made $196.7 million globally and $125 million ... -
Apple Wants A Slice Of Telematics. Will Cars Assent? June 17, 8:03 a.m.
At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 ... -
Wendy's Rethinking Value Menu June 17, 8:03 a.m.
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough ... -
Fisker's Car Brings Bad Karma June 17, 8:03 a.m.
Fisker's Karma hybrid sports sedan is beautiful but perhaps doomed. Fisker Automotive, hasn't built a car ... -
Ford To Cut Factory CO2 30% By 2025 June 17, 8:03 a.m.
Ford Motor Co. aims to reduce the CO2 output of its global factory network by 30% ... -
Wal-Malt Selling At Bus Stops In Toronto June 14, 9 a.m.
Walmart and consumer products giant Procter & Gamble have launched mobile stores inside 50 Toronto bus ... -
Wendy's Restaurant Kills 9-Patty T-Rex Burger June 14, 8 a.m.
A Wendy’s restaurant outside of Winnipeg, Manitoba, has apparently been selling a 9-patty “T-Rex” burger to ... -
Brand Perception Playing Tricks On Us June 14, 8 a.m.
A new study shows that brands may make us so predisposed to an opinion that we ... -
Mercedes-Benz Betting On E Class June 14, 8 a.m.
Auto manufacturers are flooding the market with a wide range of offerings filling just about every ...
Be the first to comment on "Tervis Targets Sports Fans In Campaign "
Leave a Comment