Tervis Targets Sports Fans In Campaign
Tervis, a maker of plastic insulated cups, celebrates the men who paint their faces and the girls who dress like princesses in its second-ever national advertising campaign. Using the line, “Be a fan. Even when you can’t be,” the campaign features people living out their fan dreams in unlikely places (like the DMV or the beach). The effort highlights the many different licensing agreements the company has with professional sports teams and colleges, as well as other well-known brands.