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Recent Marketing Daily Articles

• Evian Launches Wimbledon 'Wiggle' Social Effort  June 18, 5:20 p.m.
  Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ...
• GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift  June 18, 3:56 p.m.
  Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ...
• Industry Is Expanding In Advertising, Social  June 18, 12:29 p.m.
  Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ...
• Chevrolet's Fleck Talks Northeast Strategy   June 18, 9:23 a.m.
  Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
• Affluence Not Just For Affluent  June 18, 8:58 a.m.
  For affluent consumers, traditional media is still the way to go, per the latest monthly study ...
• Marriott Modifies Marketing Message  June 17, 3:47 p.m.
  Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ...
• DeMoulin: Booming Licensing Show = Booming Business  June 17, 9:05 a.m.
  The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ...
• Kia Back To Rock At Vans  June 17, 8:48 a.m.
  Kia has a couple of cars it's pitching to younger people. What better place to do ...
• United Donates Miles To Make-A-Wish  June 16, 11:17 p.m.
  United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...
• Barbasol Writes The Book On Manliness  June 16, 5:22 p.m.
  Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ...