"Social" Rewrites Movie Marketing
The Wall Street Journal, Friday, August 3, 2012 11:58 AM
Twitter and Facebook are transforming the way movie executives market their biggest projects. “Hollywood is doing more than using Twitter and Facebook as mere promotional tools,” The
Wall Street Journal writes. “After several years of experimenting, studios have thrown themselves deeply into a medium which is still barely understood. They are now developing elaborate social
media campaigns early on, sometimes as soon as a film gets greenlit.” That said, it remains to be seen how Twitter, Facebook, and other social platforms can profit from these marketing
initiatives.
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